Rooted in Purpose. Built for Growth.
Split Pine Group is an entrepreneurial investment firm focused on acquiring, growing, and supporting exceptional small businesses in essential industries. Founded by partners with deep roots in corporate leadership and a shared vision for long-term value.
Two Paths. One Purpose.
Split Pine Group was established by two former corporate executives who transitioned from leading global organizations to building a portfolio of sustainable, performance-driven businesses. The company operates with a values-based approach focused on strategic growth, operational excellence, and long-term value creation. The name "Split Pine" reflects both the founders' family roots and their distinct but complementary leadership styles.
Investment Philosophy
Split Pine Group follows a long-term, operationally focused investment approach. The firm prioritizes sustainable growth, disciplined execution, and values-aligned leadership. Rather than seeking short-term returns, Split Pine Holdings aims to build resilient businesses capable of generating enduring value.
Portfolio Overview
Split Pine Group invests in and manages businesses that provide essential products and services. The portfolio spans both digital and physical operating models, with a focus on operational stability and customer-centric value.
Our Vision
...is to build a trusted, performance-driven portfolio of enduring businesses that power everyday life, guided by long-term conviction, operational excellence, and values-driven leadership that contributes positively to the communities we serve.
Our Mission
Split Pine Group identifies, acquires, and operates small to mid-sized businesses in essential industries. We create long-term value by empowering people, instilling operational discipline, and scaling with purpose. Through hands-on stewardship and strategic clarity, we transform potential into lasting performance, while strengthening the economic and social fabric of our communities.
Investment Portfolio
E-commerce
Coming Soon!
The Split Pine Group portfolio spans a growing collection of businesses across e-commerce, health and wellness, and specialty consumer products. Each investment reflects SPGs commitment to operational excellence, long-term value creation, and partnership-driven growth. As the firm expands its reach, it continues to pursue opportunities in durable, founder-led businesses where strategic support and steady leadership can unlock the next phase of performance.
Consultancy
“Entrepreneurship is living a few years of your life like most people won’t so that you can spend the rest of your life like most people can’t.”