Entrepreneur-led. Performance-driven. Value-focused.

What they build, they build to last.

Split Pine Group is a private investment firm founded by two seasoned business leaders who bring an operator’s mindset and a long-term view to every partnership. With decades of experience leading and scaling companies from within, they understand firsthand the complexities of ownership, and the importance of finding the right path forward.

Operators First. Investors Second.

The team behind Split Pine Group spent over 50 years building businesses before investing in them. They’ve led transformations, built brands, navigated leadership transitions, and managed the realities of day-to-day operations.

Split Pine Group was created to offer more than capital. It offers strategic partnership from people who’ve sat in the same chair as the founders they now support.

A Belief in Long-Term Thinking and People-First Partnerships

At the core of Split Pine Group is a simple belief: great businesses deserve thoughtful stewardship. The firm doesn't follow trends or chase fast exits. Instead, it champions:

Investing in people, not just numbers

Tailored transitions, not templated deals

Protecting what’s working before scaling what’s next

Respecting legacy while fueling growth

SPG partners with founders who care deeply about what they’ve built, and want to ensure it’s in the right hands moving forward.

What sets SPG apart

Most investors bring capital. Split Pine brings experience.

Its founders have launched brands, restructured operations, grown revenues, and led successful exits. They’ve made payroll decisions, hired with intention, and navigated uncertainty, just like the owners they now support.

This first-hand operational knowledge allows them to meet business owners where they are, shape what comes next, and remain deeply involved until the right results are achieved.

Get in touch

Whether it's time to scale, plan an exit, or simply find a trusted partner to carry things forward, Split Pine Group is ready to help.

Hours

The Meaning Behind “Split Pine”

The name Split Pine is a nod to the founders’ shared roots and philosophy. Strong pine bends but doesn’t break, just like great businesses built on purpose. The “split” reflects their partnership and the ability to shoulder weight together, guiding companies through growth, transition, or reinvention.